The Ultimate Guide to Key Account Management

The Crucial Role of Key Account Management

Developing Key Relationships with Key Accounts

  1. Identifying Individual Customer Needs
  1. Gaining Product/Service Knowledge from Key Accounts

Role and Requirements of Key Account Managers

  • Building a detailed understanding of key accounts specific requirements.
  • Maximizing key accounts satisfaction (measured monthly through KPIs).
  • Increasing upsell & cross-sell targets for the assigned key accounts.
  • Meeting monthly/annual sales targets.
  • Acting as the intermediary between the business and key accounts in matters such as trust relationships, conflict resolution, etc.
  • Keeping a close eye on market trends and sending continuous competitor feedback.

Conclusion

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Keitaro

Keitaro

Keitaro is a Linux and Open-source software company that develops solutions empowering organizations and enterprises around the world.